The College of New Jersey (TCNJ), located in Ewing Township, NJ, is a highly selective institution that is consistently recognized as one of the top comprehensive colleges in the nation.

FEA worked with TCNJ to develop a new initiative called 18.19.20. The 2018 initiative honored President Gitenstein’s 19 years of leadership for 2020 and beyond. A direct mailer, online banners, headers, and an advertisement were developed to promote their yearlong effort to prepare the college for its next chapter to honor retiring President Gitenstein’s legacy.

The direct mail piece included a pocket for a return donor envelope for those who wanted to give to the 18.19.20 Initiative. TCNJ was successful in exceeding its fundraising goal of $7 million to the TCNJ Fund.

Deliverables included direct mailer, online banners, website header images, and an advertisement.