Stanley Stephens Co., Inc. (SST) is an east coast distributor for leading manufacturers of fine commercial flooring. They offer specialty products designed for every environment and trusted advisors to help customers make better flooring decisions.

FEA developed various digital and print materials conveying a graphically appealing, consistent branding. A new logo was developed to be simplistic while still keeping the original logo’s flooring tool incorporated within the design. The simplicity of the new logo allowed the products being shown to stand more and not compete with the design. Stationery items and truck signage were developed from the SST logo.

FEA redesigned their website while including 15 flooring manufacturers they represented on their site with a graphically appealing, consistent look. The goal was for the visitors to easily navigate through their site to search for products and specs for each flooring manufacturer SST represents. A content management system was set up that allowed the client to make all future edits, additions, and deletions to the site.

A four-page, quarterly newsletter was developed to showcase various projects completed by SST Flooring.