Integrity Benefits Services brokers and manages comprehensive employee benefits programs primarily to mid-sized companies headquartered on the East Coast. The Integrity Benefits Services Logo includes a three-piece logo mark that represents unity, working together and adaptability that the company’s services offer in the ever-changing marketplace.

Fitzgerald Esplin Advertising (FEA) developed a new Integrity Benefits Services logo and identity that would best represent Integrity Benefits Services (formerly The Gregorio Group) in the larger corporate environment. Color, fonts, and shape were important elements used in creating their logo. Thus, the name Integrity Benefits Services was established and a new logo and identity branding campaign were formulated.

FEA developed new print materials, website, direct mail, and advertisements for Integrity Benefits Services integrating their distinctive new Integrity Benefits Services logo and establishing a brand that was memorable and attractive to their corporate clientele.