CLIENT: Apex Communication

 

American Graphic Design Award of Design & Communication Excellence

 

Tall thin shards of black were used for the "A" in Apex Communication along with the use of two defining colors: red and black. The logo was designed to evoke a feeling that the company would go the highest point and do whatever it takes to meet the communication needs of its clients.

 

Apex president, Rich Rizzo, reflected, " Our logo communicates the cutting-edge nature of who we are – the contemporary innovative solutions we bring to our customers. Fitzgerald Esplin assured a successful outcome by asking the right questions, carefully listening to us and then guiding us through numerous viable choices."