CLIENT: Apex Communication
American Graphic Design Award of Design & Communication Excellence
Tall thin shards of black were used for the "A" in Apex Communication along with the use of two defining colors: red and black. The logo was designed to evoke a feeling that the company would go the highest point and do whatever it takes to meet the communication needs of its clients.
Apex president, Rich Rizzo, reflected, " Our logo communicates the cutting-edge nature of who we are – the contemporary innovative solutions we bring to our customers. Fitzgerald Esplin assured a successful outcome by asking the right questions, carefully listening to us and then guiding us through numerous viable choices."
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