CLIENT: Integrity Benefits Services

 

The Gregorio Group engaged FEA in the development of a new logo and identity that would best represent them in the larger corporate environment. Thus, the name Integrity Benefits Services was established and a new logo and identity campaign was formulated. The new logo included a three piece logo mark that represents unity, working together and adaptability that the company's services could offer in the ever-changing marketplace. Color, fonts and shape were important elements used in creating their logo.

 

FEA developed new print materials, website, direct mail and advertisements for Integrity Benefits Services integrating their new distinctive logo and establishing a brand that was memorable and attractive to their corporate clientele.