CLIENT: Foulkeways at Gwynedd AR 2011
Foulkeways at Gwynedd, a continuing care retirement community (CCRC) in Gwynedd, PA each year contracts with Fitzgerald Esplin Advertising to develop a unique and memorable annual report that reflects the past year's events and happendings.
For 2011 annual report, Foulkeways at Gwynedd requested the report's design reflect the extended family and generations of families living at Foulkeways. The theme "Living the Legacy" was used throughout the annual report. FEA arranged a photoshoot taking family photos of both residents and employees. The annual report's background included a soothing wallpaper design with the family photos placed in a variety of decorative and ornate frames. The inside pages carried the same theme throughout.
Foulkeways at Gwynedd, the residents and employees loved the annual report. We look forward to developing the 2012 annual report with a new theme and reflection on the year past.